How much does a logo design cost in London?

The cost of a logo design in London varies widely based on the designer’s experience, the complexity of the project, and the specific requirements of the client. Here’s a breakdown of the typical costs you might expect when commissioning a logo design in London.

Logo design cost in London at a glance

• Freelance designers: £200 – £1,500 (best for startups and simple requirements)

• Small to mid-sized agencies: £1,500 – £5,000 (process, multiple concepts, guidance, better handover)

• Branding firms: £5,000 – £20,000+ (strategy, research, deeper identity direction, rollout-ready assets)

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What a professional logo package should include

A professional logo is not a single image file, it is a usable system that stays consistent everywhere your brand appears. At minimum, you should receive primary and secondary logo versions, icon and wordmark variations when needed, and files for both print and digital use. You should also receive clear rules for spacing, minimum sizes, color usage, and background contrast, so your team does not accidentally break consistency. If you plan to scale, ask for a simple usage guide and a handover that includes editable vector files, because that prevents future rework costs.

Logo design costs explained

1. Freelance Designers: £200 – £1,500

• Basic Packages: Freelancers in London might charge between £200 and £500 for a simple logo design. This package usually includes a limited number of initial design concepts and revisions. It’s ideal for startups or small businesses looking for an affordable logo solution.
• Intermediate Packages: More experienced freelance designers or small studios may charge between £500 and £1,500. These packages often include more design concepts, additional revisions, and a greater range of deliverables such as logo files for print and digital use.

2. Small to Mid-Sized Design Agencies: £1,500 – £5,000

• Standard Packages: Small to mid-sized design agencies in London often charge between £1,500 and £3,000 for logo design. This typically includes multiple design options, several rounds of revisions, a creative consultation, and a style guide that outlines the logo’s usage across different mediums.
• Comprehensive Packages: For more comprehensive services, including brand strategy sessions, market research, and other brand assets (like business cards or social media templates), costs can range from £3,000 to £5,000.

3. Large Design Agencies or Branding Firms: £5,000 – £20,000+

• Premium Packages: Established design agencies or branding firms in London may charge between £5,000 and £20,000 or more for logo design. These packages often include extensive market research, in-depth brand strategy, multiple logo concepts, unlimited revisions, and additional brand collateral.
• Corporate Packages: For large corporations or complex projects requiring a complete rebranding, costs can exceed £20,000. This level of service typically includes customized logo designs, brand guidelines, typography, color palettes, website design and ongoing brand management.

Factors Influencing Logo Design Costs in London:

• Experience and Expertise: The designer’s or agency’s reputation and expertise significantly impact the cost. Established designers with a robust portfolio and proven success tend to charge higher rates.
• Complexity and Customization: A simple logo with basic design elements may cost less, while a complex, bespoke design requiring custom typography, illustrations, or iconography will cost more.
• Number of Revisions and Deliverables: More revisions, variations (e.g., color options, layouts), and different file formats (such as vector, raster, and web formats) can increase the cost.
• Additional Branding Services: Additional services like brand strategy, competitor analysis, market research, and the creation of a comprehensive brand book add to the overall cost.

Conclusion

The cost of logo design in London depends on experience level, project complexity, and how much strategy and refinement is included. Freelancers typically charge £200–£1,500, small to mid-sized agencies usually range from £1,500–£5,000, and leading branding firms commonly charge £5,000–£20,000+ when research, brand strategy, and rollout-ready deliverables are part of the scope. 

If you want predictable pricing, define your deliverables upfront, cap revision rounds, and confirm file handover and usage rights before you start. A strong logo is a long-term asset, because it reduces inconsistency across website, sales materials, and social presence.

Creatif Agency delivers strategy-led logo design and branding in-house, aligned with digital execution. Click to explore the services.

FAQ: Logo design costs in London

How much does logo design cost in London?

Logo design in London typically ranges from £200–£1,500 for freelancers, £1,500–£5,000 for small to mid-sized agencies, and £5,000–£20,000+ for leading branding firms. 

Why do some London logo projects cost £5,000+?

Costs increase when the project includes brand strategy, research, multiple concept directions, broader identity guidance, and rollout-ready deliverables, not just a single logo file. 

What is the difference between a logo and a full brand identity?

A logo is one element, while a brand identity includes typography, color rules, layout systems, visual language, and guidelines that keep every touchpoint consistent. 

How long does a logo design project usually take?

A focused logo project often takes one to three weeks, while strategy-led identity work can take longer depending on feedback speed and revision rounds.

What files should I request from a logo designer?

Request vector files for print, web-ready formats, and a simple usage guide covering spacing, colors, and background rules, so your logo stays consistent.

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