Website Creation Guides Published: 29 November 2023 Update: 29 November 2023

Questions to Ask a Web Designer

questions to ask a web designer

While web design proposals are essential, conducting interviews and asking the right questions can provide valuable insights that will guide your selection process. In this article, we have compiled a list of questions to ask a potential web design and development partner. By asking these questions, you will gain the necessary insight to better inform your decision-making process.

1. What industry experience do you have?

One of the first questions to ask a potential web design partner is whether they have experience in your industry and with similar websites. While this may not seem vital at first glance, it is crucial, especially if your firm operates in a unique or complex industry.

Choosing a partner with industry experience can provide significant advantages. They will be better equipped to understand the nuances of your industry, offer relevant recommendations related to content, site architecture, and user experience. However, it’s also essential to find a partner who has experience in other industries, as they can bring fresh ideas and best practices gleaned from working in diverse sectors.

2. You will do in-house or outsourced work?

Understanding what aspects of your project will be performed in-house by the web design agency is a crucial consideration. While an agency may list web design and development as a capability, it doesn’t necessarily mean it’s their core service offering, or they have the necessary expertise in-house. Leveraging third-party vendors for certain aspects of a website redesign project can add complexity, cost, and scheduling challenges. Therefore, it’s important to know which parts of the project will be outsourced and who the agency plans to work with. This information will help you assess the agency’s capabilities and potential risks associated with outsourcing.

Discover our guides on website design mistakes to avoid when creating your business site.

3. What is your web design process?

The web design and development process followed by an agency plays a significant role in the success of your website project. Each agency has its internal process, and understanding how they implement it is crucial. It’s important to know who will be involved in the project, their roles, and how the process will ultimately impact you and your project. By gaining insights into the agency’s process, you can assess its efficiency, attention to detail, and ability to meet project goals and deadlines.

At Creatif Agency we are fully transparent with our process. Click to find out more about our company’s process and what we stand for.

4. Custom development or theme implementation?

When discussing your website creation, it’s important to clarify whether the agency will provide a fully custom website or a “customized” theme. While budget constraints may require using pre-built themes, it’s critical to manage expectations. If you are expecting a custom “stick-built” and a fully responsive website, where every aspect of design and layout is performed by the agency’s skilled developers, you need to ask this question upfront. Understanding the level of customization will help you align your expectations with the agency’s capabilities.

5. Content Management System (CMS)

A content management system (CMS) is the backbone of your website, enabling you to manage and update its content easily. Each web development company has its preferred CMS platform, and understanding their recommendation is crucial. Ask the agency to explain why they recommend a particular CMS platform and the pros and cons associated with it. Ensure that the CMS aligns with your website’s needs and functionality requirements. Additionally, request a demonstration of the CMS to assess its customization options and ease of use for your team.

The most popular CMS platforms

  • WordPress – The no.1 CMS platform, WordPress it’s the best not only for its simplicity and scalability, but for SEO and Marketing tools too. Provides a very easy to use interface, no development skills needed.
  • Wix – is the second popular CMS platform in 2023, providing an easy to use interface where you can create your website with no programming skills, though it has some limitations.
  • Shopify – it easily becomes the best and the most simple solution for ecommerce stores.

6. What is the estimated project timeline?

Understanding the timeline of your website project is essential for planning and coordination. While the length of a website project can vary depending on various factors, a potential web design partner should be able to provide an estimate based on your project needs. They should also be transparent about the factors that can affect the schedule and potential areas where issues might arise. By having a realistic project timeline, you can align your expectations and plan accordingly.

7. Website Optimizations

Search engine optimization (SEO) and page speed optimization are crucial for your website’s success. By asking about the agency’s specific approach to SEO and page speed optimization, you can assess their expertise in these areas. A good understanding of their strategies will help you evaluate the agency’s ability to create the right content and implement the necessary technical optimizations to improve your website’s performance and visibility in search engine results.

8. Hosting, Security, and Maintenance

Hosting, security, and maintenance are critical factors that contribute to your website’s performance and security. Inquire about the hosting environment provided by the agency and the security measures they have in place to prevent intrusions. Understanding how CMS updates will be handled and whether regular backups are performed is also important. Many web design companies may not have the expertise to handle CMS updates, so it’s important to ensure that your agency can provide ongoing support and maintenance to keep your website running smoothly.

Make sure you check our full guide on how to choose a web design company in 2023.

9. Budget Parameters and Pricing

Sharing your budget information with a potential web development partner can be beneficial. It allows them to understand your expectations and tailor their proposals accordingly. By discussing your budget, you can assess whether the agency can work within your parameters and include your desired features and functionalities. Understanding the agency’s pricing structure, what is included in their price, and any potential additional costs will help you avoid surprises and make an informed decision.

10. Client References

Lastly, don’t hesitate to ask for client references from previous website design projects. Speaking directly with previous clients can provide valuable insights into the agency’s work ethic, communication style, and the overall satisfaction of their clients. It’s an excellent opportunity to learn about their experience working with the agency, the final outcome of the project, and any potential pitfalls or challenges you should be aware of. This step allows you to gather additional information and make a more informed decision.


By gaining insights into an agency’s industry experience, process, capabilities, and approach to various aspects of website design and development, you can make an informed decision that aligns with your goals. Take the time to thoroughly evaluate potential partners and choose the agency that best meets your needs and expectations.

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Bonus story

How to Create a Business Website

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Flavius Trica Creatif Agency Flavius Trica

Web designer and Co-Founder of Creatif.Agency, with more than 8 years in the design industry and a strong passion for digital art, has successfully managed to deliver one of the most creative web design agencies in California and Berlin. Valuing quality, creativity, and customer satisfaction, always strive to improve!

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