OlivAthos: premium olive oil branding and packaging design
We developed the OlivAthos brand as a system that can scale across packaging, ecommerce, and social discovery without losing clarity. The core direction was premium and restrained, focused on structure, cohesion, and consistency rather than trend styling. This approach ensured the brand communicates value instantly, while remaining credible the longer customers engage with it.
OlivAthos needed a premium brand system that communicates origin and quality through discipline, not decoration. The category is full of visual noise, generic heritage cues, and crowded labels that make even great products feel interchangeable. We built OlivAthos as a coherent brand foundation rooted in heritage, restraint, and Mediterranean continuity, with Mount Athos as the brand story’s starting point. The result is a branding system designed to stay consistent across packaging and digital, so every touchpoint speaks with one voice.
Why they chose Creatif
OlivAthos chose Creatif because we deliver branding and bespoke web design in house, keeping strategy and execution under one team. They wanted a cohesive brand foundation that would translate cleanly from identity to packaging and into the ecommerce experience. That end-to-end ownership prevents visual drift and protects premium perception across every customer touchpoint.
The project challenge
OlivAthos needed to differentiate in a crowded olive oil space where many brands rely on predictable symbols and heavy claim stacking. The challenge was to communicate heritage and origin without creating clutter, while still keeping product information clear and legible. We also needed to design a packaging system that can scale across bottle sizes and remain consistent as the product line evolves.
Brand strategy and positioning
OlivAthos was positioned as a premium olive oil brand rooted in heritage, origin, discipline, and Mediterranean tradition. The strategy emphasized system-oriented branding, where clarity and consistency do the work instead of decorative design. We anchored the brand around a disciplined presence that feels timeless, confident, and credible, designed to perform across both shelf context and ecommerce browsing.
Tone of voice and messaging
The tone of voice was built to be strategic, confident, premium, and restrained, avoiding hype, casual phrasing, and vague promises. Messaging favors structure-led language that reinforces brand integrity and trust. Approved direction included statements such as: we designed a brand system that carries origin, discipline, and restraint, because OlivAthos needed identity, not ornament. This voice supports premium perception while staying grounded and believable.
Visual identity and packaging system
The visual identity and packaging system were designed to reflect heritage and restraint, with packaging treated as communication of origin and discipline, not decoration. The packaging system was created to stay coherent across the OlivAthos bottle range, including 250ml, 500ml, and 1L formats. Label dimensions were discussed as a practical constraint and decision point, referenced as 16×12 versus 12×10 depending on the packaging fit and final presentation. The emphasis remained on legibility, consistency, and premium composure across sizes.
Mount Athos as the brand foundation
Mount Athos was positioned as more than inspiration, forming the foundation of the OlivAthos brand story. The narrative centers on continuity, discipline, and respect for tradition, reflecting a territory of rare significance. The brand story was defined with clear language: Mount Athos is not a backdrop, it is where the OlivAthos brand begins. This story gives the identity emotional weight without needing loud design gestures.
Digital experience alignment
The ecommerce experience was designed to extend the brand story, not interrupt it. The website integrates story, brand values, and products into one coherent system, ensuring brand language stays consistent from packaging to product pages. The guiding principle remains explicit: an ecommerce site should translate brand values into a clear digital experience where values, origin, and products speak with one voice.
Deliverables
Brand strategy and positioning direction. Brand identity system aligned to premium restraint and heritage. Packaging system across 250ml, 500ml, and 1L formats, with label dimension considerations. Ecommerce website design aligned to the brand system. SEO-friendly social messaging for discovery on Threads and Instagram, written without hashtags and focused on semantic relevance.
Results
OlivAthos now has a cohesive brand foundation designed to support consistency across packaging, ecommerce, and social discovery. The identity communicates origin, discipline, and restraint with clarity, creating a premium presence that can scale without losing recognition. The system approach ensures future assets and new products can be added while maintaining a unified brand voice and visual integrity.
