Industry: Security & Smart Home Technology
Location: Iceland
Services Provided: Branding, Brand Strategy, Web Design, Custom Web Development, WordPress, E-commerce
Bakvakt is a modern security startup based in Iceland, offering high-end protection tools and smart home solutions for both B2B and B2C markets. They approached us to build their brand and digital presence from the ground up — looking for a unified partner to deliver both branding and website development under one roof.
From Vision to Launch: A Complete Brand and Website for Icelandic Security Startup Bakvakt
When Bakvakt approached us, they were starting from zero — a brand-new security company with no name, no identity, and no online presence. What they did have was ambition: to become one of Iceland’s most trusted providers of security technology, fire prevention, and smart home systems.
What made Creatif Agency the ideal partner? Our ability to deliver both branding and web design under one roof — with strategy, speed, and style.
Brand Creation for Bakvakt
We began by building the foundation of the Bakvakt brand: name ideation, brand strategy, positioning, logo design, typography, and a complete brand book. The visual direction had to evoke trust, intelligence, and Icelandic reliability — all while feeling premium and adaptable across sectors.
From printed materials to vehicle graphics and staff uniforms, we developed a full identity system that scales across every brand touchpoint.
The brand design case study can be accessed here.
The Project Challenge
As a brand-new company entering a competitive market, Bakvakt needed more than a logo. They required a full-scale branding system, a premium design language, and a custom-built website that could serve as both a storefront and an educational tool for their services. The brief was clear: create something clean, modern, and powerful — a look that would convey trust, authority, and scalability in Iceland’s growing security industry.
Website Solutions
Once the brand was approved, we translated the brand into a bespoke website experience, built from scratch on the WordPress platform using 100% custom code — no bloated templates, no shortcuts. Our design team crafted every layout down to the pixel, while our developers engineered it for speed, SEO, and scalability.
The Process & Scalable Template System
At Creatif, we don’t do drag-and-drop. For Bakvakt, we designed and developed a custom website from the ground up, with no reliance on pre-built themes or third-party page builders. Every section, every pixel, and every motion effect was crafted with purpose — a seamless blend of UX clarity and visual authority.
Our process started with UX architecture. We mapped out a clean, intuitive structure that guides users from homepage to conversion — whether that’s exploring a service, requesting a quote, or purchasing security equipment directly via the online shop.
Once the wireframes were finalized, our design team created full high-fidelity mockups for every page, ensuring consistency in spacing, color, type, and interaction states. The design direction followed the brand’s core values: simplicity, control, and modern confidence.
Design System Integration & Motion
We didn’t just build a functional website — we built a visual experience that embodies Bakvakt’s identity at every touchpoint. Throughout the site, we integrated distinctive brand elements such as shield icons and circuit-inspired graphics, creating a consistent visual thread across key pages and UI components. These design motifs reinforce the brand’s core values — protection, reliability, and modern security tech — without overwhelming the content or compromising clarity.
To enhance the user experience, we implemented a series of smooth transitions, hover states, and scroll-triggered animations that respond fluidly across devices. These interactions are subtle but intentional — helping users understand hierarchy and flow while adding a layer of polish that feels premium and intentional.
Every animation is performance-optimized and aligned with the brand’s tone: confident, secure, and minimal. Whether transitioning between product pages, opening a service module, or scrolling through the homepage, users experience a sense of cohesion and trust — crucial for a brand in the security industry.
Reusable Templates for Growth
To make the site scalable and easy to manage, we built a system of modular templates inside WordPress — fully custom, built using PHP and ACF (Advanced Custom Fields). These include:
-
Product Detail Pages – With dynamic content blocks for specs, manuals, related items, and add-to-cart.
-
Service Pages – Each service follows a consistent structure: overview, benefits, technology, FAQ, and CTA.
-
Team Member Template – Designed for company growth, allowing Bakvakt to introduce new team members with standardized profiles.
-
Resource & Documentation Hub – For manuals, guides, and compliance documents. All filterable by product or category.
-
News & Updates – Built to support both company announcements and knowledge-based blog content.
-
Client Account Area – Custom dashboard that lets users view their orders, invoices, and saved items.
Each template is modular — meaning sections can be reused and rearranged to build new landing pages or product lines without needing developers. This creates an internal efficiency for Bakvakt’s team and ensures the brand remains visually consistent as it grows.
Performance & Security
Since this is a security brand, performance and trust were paramount. We delivered:
-
Lightweight code with zero bloat
-
Custom-built theme with zero dependencies on bloated frameworks
-
Fast page loads on both mobile and desktop (Lighthouse score 95+)
Timeline
-
Branding: 3 weeks
-
Web Design: 3 weeks
-
Development: 8 weeks
Project Results
Bakvakt’s new website launched with impact — attracting its first contracts within a week of going live. The seamless UX, clear structure, and premium visual identity gave Bakvakt instant credibility in the Icelandic market. The website not only serves as their sales engine but also reinforces their positioning as a premium security provider.
Client Testimonial
“We were starting from zero as a brand-new company in Iceland, and the Creatif team helped us build everything from the ground up. The website was the most important piece — it shaped our entire visual direction, and even helped us land on the right name, structure, and voice. They nailed it. Clean, smart, and works great for our market.
Even though we come from different countries and speak different languages, the communication was easy, and they brought a fresh point of view that really helped us stand out in the Icelandic market.
Highly recommend if you’re starting something new and want to look sharp from day one.”– @Eyþór Þórðarson, Bakvakt
This project is a clear example of what happens when branding and web design are created under one roof — with a single, unified vision. At Creatif, we don’t separate strategy from execution; we bring them together from day one. For Icelandic businesses like Bakvakt, that integration translates to faster go-to-market timelines, stronger brand consistency, and instant credibility with customers.
