NOT AN ORDINARY HUMAN – The utlimate fitness platform

The platform offers a variety of workout programs, nutritional guidance, and mental wellness content, catering to diverse user needs. With an active subscription, purchased straight from the platform you can access a complete workout plan, for mind and body.

Fitness platform Web Design

User Interface (UI)

The platform boasts a sleek, modern design that emphasizes clarity and ease of use. Key features of the UI include:

• Visual Appeal: The use of high-quality images and videos enhances the site’s attractiveness.
• Consistent Branding: The color scheme and typography align with the brand’s identity, creating a cohesive visual experience.
• Clear Navigation: The main menu is intuitively structured, allowing users to quickly access workouts, nutrition plans, mindfulness resources, and membership information.

User Experience (UX)

The user experience is central to the platform’s design, with a focus on accessibility and user engagement.

• Personalization: The platform offers personalized workout plans based on user input, ensuring relevance and effectiveness.
• Interactive Elements: Features such as progress tracking and interactive calendars enhance user engagement.
• Accessibility: The design accommodates various devices, providing a seamless experience on desktops, tablets, and smartphones.

Development and Optimizations

Technical Implementation

The development of “Not An Ordinary Human” involved utilizing latest web technologies to ensure performance and scalability.

• Responsive Design: The platform is optimized for different screen sizes, ensuring a consistent user experience across devices.
• Performance Optimization: Techniques such as lazy loading and image optimization are employed to enhance loading times.
• Security Measures: Robust security protocols are in place to protect user data and ensure privacy.

Content & Management

Video Content

NOTANORDINARYHUMAN’s main content is video content – workouts videos. Each video provides a training class within a specific target of the body. Each video is uploaded on a streaming platform, ad free, and is available with a paid subscription which can be purchased here.

CMS

The website employs a dynamic content management system (CMS) that allows for easy updates and management of content.

• Scalability: The CMS supports the addition of new workout programs, recipes, and articles without requiring extensive technical knowledge.
• SEO Optimization: The platform is optimized for search engines, enhancing visibility and attracting organic traffic.

Calendar and Workout Reminder

An integral feature of the platform is its interactive calendar and workout reminder system.

• Scheduling: Users can schedule workouts and receive reminders, helping them stay consistent with their fitness goals.
• Progress Tracking: The calendar allows users to track their progress, providing motivation and accountability.
• Integration: The reminder system integrates seamlessly with users’ personal calendars, ensuring they never miss a workout.

Premium and Free Content

“Not An Ordinary Human” offers both premium and free content, catering to a wide range of users.

• Free Content: Users can access a variety of introductory workouts and basic nutritional guides at no cost.
• Premium Subscription: The premium subscription unlocks advanced features, including exclusive workout programs, detailed nutrition plans, and personalized coaching.

Client Collaboration

The client chose to collaborate with our agency due to our creative portfolio and demonstrated professionalism. Key factors that influenced their decision include:

• Innovative Approach: Our previous projects showcased innovative design and development solutions.
• Professionalism: Our team’s commitment to delivering high-quality work on time was a significant factor.
• Comprehensive Services: Our ability to provide end-to-end services, from initial concept to final launch, ensured a smooth and efficient project workflow.

Conclusion

NOT AN ORDINARY HUMAN stands as a testament to the power of effective web design and development in creating a platform that meets the diverse needs of its users. By focusing on a user-centric design, robust technical implementation, and a seamless blend of free and premium content, the platform provides a holistic wellness experience.

This case study highlights the importance of collaboration, innovation, and attention to detail in delivering a successful digital product. Whether you’re a fitness enthusiast or someone seeking to improve your overall wellness, NOT AN ORDINARY HUMAN offers the tools and resources needed to achieve your goals.

Interested to skyrocket your business through brand positioning, website design and ongoing marketing, start collaborating with Creatif Agency. Lets in touch