Tech Published: 16 April 2024 Update: 16 April 2024

YouTube’s ad blocker crackdown now includes third-party apps

Tech news
YouTube logo on an abstract background
Illustration: Alex Castro / The Verge

YouTube is bringing its ad blocker fight to mobile. In an update on Monday, YouTube writes that users accessing videos through a third-party ad blocking app may encounter buffering issues or see an error message that reads, “The following content is not available on this app.”

Last year, YouTube “launched a global effort” to encourage users to allow ads while watching videos or upgrade to YouTube Premium. It also began disabling videos for users with an ad blocking extension enabled.

But now, YouTube says its policies don’t allow “third-party apps to turn off ads because that prevents the creator from being rewarded for viewership.” This appears to target mobile ad blockers like AdGuard, which lets you open YouTube within the ad…

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Flavius Trica Creatif Agency Flavius Trica

Web designer and Co-Founder of Creatif.Agency, with more than 8 years in the design industry and a strong passion for digital art, has successfully managed to deliver one of the most creative web design agencies in San Francisco, California. Valuing quality, creativity, and customer satisfaction, always strive to improve!

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