SEO News Published: 18 April 2024 Update: 18 April 2024

YouTube escalates war on ad blockers

SEO news

YouTube has introduced two new measures in its crackdown on ad blockers. There will either be: 

  • Buffering issues.
  • An error message saying “The following content is not available on this app.”

Why we care. YouTube is doing all it can to ensure ads are seen by as many of its free users as possible. YouTube’s war on ad blockers will likely lead to disgruntled users who will abandon YouTube altogether. It’s either that or break down and pay for YouTube Premium to avoid excessive advertising. If the latter happens, YouTube will gain revenue, but ultimately that means advertisers will lose reach and exposure.

Enforcement on third-party apps. YouTube is now taking active measures to deter third-party ad blockers directly.

  • “We want to emphasize that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service,” according to TeamYouTube.

The story so far. This is the latest action YouTube has taken to curb the use of Ad blockers:

Is YouTube breaking privacy laws? YouTube needs to be careful in how it cracks down on Ad Blockers, as this could be seen as breaking privacy laws. Last October, privacy expert Alexander Hanff filed a complaint with the Irish Data Protection Commission (DPC). 

Ad-free experience. The only ad-free experience YouTube promotes is YouTube Premium. It costs $13.99 in the US and £12.99 in the UK. 

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Flavius Trica Creatif Agency Flavius Trica

Web designer and Co-Founder of Creatif.Agency, with more than 8 years in the design industry and a strong passion for digital art, has successfully managed to deliver one of the most creative web design agencies in San Francisco, California. Valuing quality, creativity, and customer satisfaction, always strive to improve!

Want to work with us?

Select the service you're interested in