Branding costs explained: from logo to full identity
Branding costs typically range from €3,000 for standard brand design to €50,000+ for full brand identity systems, depending on strategic depth, visual complexity, and long-term scalability needs. Logo-only projects focus on basic identification, while full branding includes strategy, visual identity, messaging, and guidelines designed to support consistent growth across digital and marketing channels. Businesses that invest in complete brand systems benefit from stronger positioning, clearer communication, and reduced redesign costs over time.
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