Tech Published: 11 April 2024 Update: 11 April 2024

AMC Theatres’ top brass has misgivings about the Dune popcorn bucket

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A screenshot from SNL’s skit about the Dune: Part Two popcorn bucket.
What? It’s just a sandworm. | Image: Saturday Night Live

Dune: Part Two is a sprawling sci-fi epic that The Verge’s Charles Pulliam-Moore called “categorically breathtaking” in his March review. And for AMC moviegoers, the film came with an equally epic exclusive popcorn bucket — one that, apparently, the top brass at AMC Theatres wishes it had never made.

That’s because it kind of looks like a butthole. And the internet noticed. Elizabeth Frank, AMC’s chief content officer, told Variety in an interview published on Monday that collectible popcorn buckets are “a material part” of the company’s food and beverage business. But she said the company “would have never imagined the ‘Dune’ thing” and wouldn’t have made the bucket topper if it had known “it would be celebrated or mocked.”

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Author:
Flavius Trica Creatif Agency Flavius Trica

Web designer and Co-Founder of Creatif.Agency, with more than 8 years in the design industry and a strong passion for digital art, has successfully managed to deliver one of the most creative web design agencies in San Francisco, California. Valuing quality, creativity, and customer satisfaction, always strive to improve!

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